AMSTERDAM 29/10/2010

Hello EL Bloggers
Our final day and what a day to end with.
Enel, Hanna, and Leanne were our “edge” models and they looked cooler than cool.
Sorry we don’t show you everything, tt’s just that we want to save the best for our Essential Looks world tour events in February March and April of 2011.
So, goodbye from Amsterdam from the EL team and always remember that together we can have a passion for hair!!

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AMSTERDAM 28/10/2010

Hello EL Bloggers

Our penultimate day and what a day it was.
Macha and Cherelle looked beautiful as our “pure” story models.
Feminine purity linked to modern contemporary looks delivered the ultimate “wow” factor.
The entire EL team are mega excited about how this EL collection is coming together.
Tomorrow is our final day so expect something special. We are locked and loaded and cannot wait to kick in on Friday.

Adios Amigos

Steve and the EL crew

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AMSTERDAM 27/10/2010

Hello EL Blog followers

Nienke, Annelous, and Linda were our EL models today and once again the team produced some beautiful work, the haircuts looked stunning whilst the colours were truly S-E-N-S-A-T-I-O-N-A-L.
We were visited today by Neil Smith who was the winner of the Blond Couture Competition and we also saw Catherine Handcock the Publisher of create head magazine and Ariane Dreisbach the editor of top hair.
The shoot is in full flight now and we cannot wait for tomorrow.

All the best

Steven and the EL Crew

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AMSTERDAM 26/10/2010

Hi EL Bloggers
Rocking the studio today with Tera, Meletti, Eve and Lianne.
The El crew have produced some amazing looks which capture the spirit and feelings of the spring/summer 2011 collections showcasing these looks and styles across our four treno directions.
Our final model today was Lianne who looked fantastic with her new permed look.
Curls and perms are making a fashionable comeback no resemblence to the “poodle perms” of the 1970’s, so remember when you see curls everywhere next season, remember where you saw them first
Essential Looks
until tomorrow,
ciao Steven and The EL Crew.

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AMSTERDAM 25/10/2010

Hello EL Blog followers.

Monday morning and finally after six days of rain in Amsterdam we have a bleu sky and some sunshine, not that we will see much of it as today sees us start the main EL collection shoot. Our models today are Cissy and Sy who are a part of our “Urban” story and Anna who fits into our “Metropolitan” story.
We have just finished the team meeting, everyone is clear and focused on what we have to do.
Right here, right now, EL begins it’s journey.

Steven and the EL crew

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